Objective: Give Goddard Riverside's college access programs a clearer, more consistent visual brand.
What I did: Defined a burgundy + Montserrat branding system and applied it across flyers and digital assets, focusing on alignment, hierarchy, and spacing.
Results: Recent campaigns have consistently driven strong engagements, with the latest SAT prep flyer bringing in sign-ups from about 75% of the active cohort.
Objective: Run campus brand activations for Yami to drive product trial and new user signups.
What I did: Planned and hosted two Yami campus sampling activation with student clubs, owning outreach, budgets, and event logistics.
Results: The events totaled over 750 attendees, converting about 60% of attendees into new users.
Objective: Grow Assorted Aces' online presence through dance cover content and social media design.
What I did: Directed, filmed, and edited dance cover videos, and designed YouTube thumbnails and Instagram posts to keep the group's visual identity cohesive.
Results: The group's social media presence grew significantly, with the most popular video reaching over 12K views on YouTube.
